The Housewares Connection to WFH

by | Jul 27, 2021 | Blog, Trend

From the earliest days of the pandemic, everyone realized how essential a pleasant and comfortable work-from-home space is to efficiency, productivity and creativity. Those factors are still top-of-mind for consumers, since the number of people working permanently at home is expected to double this year. This is one of the biggest lifestyle trends right now. No wonder Zonda, a research company that specializes in new-home data, reports that a top ask from prospective buyers is for not one, but two home-office spaces.

The first space is more traditional: a dedicated room, a loft or bonus room. The second “office” is much smaller, typically an underutilized space in a closet, under the stairs, or a nook in the hallway. Furniture companies are already providing furniture to fit these tighter spaces.

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Michelle Lamb
Michelle Lamb

Michelle Lamb is co-founder and chairman of Minneapolis-based Marketing Directions, Inc. Established in 1987, Marketing Directions specializes in home furnishings color and trend forecasting, working extensively with clients to provide individual direction and color specification. A sampling of past and present clients includes Pier 1 Imports, ACCO, Hunter Douglas, Target Stores, Home Depot, Walmart, Gerber Baby Products, Tarkett, Hunter Fan, 3M, EK Success, Jo-Ann Stores and Petmate.

Marketing Directions publishes The Trend Curve™. Michelle Lamb is the Editorial Director of this trade newsletter which forecasts trends in color, pattern and design for manufacturers, interior designers and retailers. She also creates The Trend Curve Colors™ color-and-trend forecasts for everyday décor, spring/summer, fall and Christmas. The Trend Album™ series of European trend reports provides extensive trend insights from her travels to industry major trade fairs. Her blog is in its tenth year.

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