A Note From The Founder
Hello, it’s Tom. Welcome to Springboard Futures!
I know what you’re thinking: I picked the worst time to launch my new company. At first, I thought that too. Then I realized it’s really the perfect time. Yes, recent years have been a roller coaster for all of us, but we all know that moving forward--even as we find a new balance--is crucial to surviving change.
We’re here to help you with that, no strings attached.
Springboard is a Trend Services firm, focused on Home Style and Consumer Trend Insights. We bring you the best and most relevant trend information available and the experts who bring it to life. We have so much innovation to share with you, but for right now you need trends to help inform development and assortments to move forward.
All of us here at Springboard are honored to provide guidance, enter your info to get notified in all ways.
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Essential Generational Knowledge
Tactical Omni Channel Outlooks
Actionable Consumer Insights
Solution Focused Forecasts
Focused Lifestyle Trends
Directional Style Intelligence
Realistic Predictive Forecasts
Industry Leading Partnerships
Meaningful Demographic Analyses
Global Market Coverage
Exclusive Influencer Opinions
Expert Validated Trends
Stay Future Focused: View our latest Webinars and Trend Updates on the Springboard Blog
Principal & Founder, Springboard Futures
Get Ready for the Shiftshow
The likelihood of a 2023 burdened by recession has grown beyond realistic deniability. That means it’s time to take a deep breath and re-supply the creative and strategic storm cellars that saw us through the bombardment of a protracted global pandemic. Some might argue that domestic recession and global pandemic are incomparable. But examined objectively, the core survival skills are surprisingly analogous:
- Continual, actionable evaluation of consumer aspirations and stressors
- Strategic investment in responsive, differentiating product and service innovations
- Structural dexterity that supports rapid course correction
That said, the first crucial step is adjusting our perspective. The fact is recessions are a natural part of our economic cycle. According to the National Bureau of Economic Research, we have faced 12 recessions since World War II. Make no mistake, the times ahead will be challenging. But for the aware and adaptive, they will represent a period of tremendous opportunity.
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Embrace the Never Normal
Change is the only constant in today’s Home marketplace, Shifts in social, technological, environmental, and financial atmospheres are met by consumers who are more informed and empowered than ever.
In the Home & Housewares industries, industry, an informed understanding of consumers and their various aspirations and needs will separate the businesses that thrive from those which only survive.
That’s why we’re here.
Springboard Futures delivers world class perspective and insight, creating unique hybrids of primary industry research and analysis combined with secondary research from many of the worlds most renowned and reliable resources.
Powered by Partnerships
We have an unsurpassed portfolio of resources and partnerships dedicated to exploring the obstacles, innovations and opportunities facing the Home & Housewares industry.
Whether you’re looking for truly actionable consumer insights that reach across demographics and industries or customized analytics and consulting, Springboard delivers the perspective and intel your team needs to make smarter, faster decisions.
The intersection of consumer, product, and technology is creating trends that evolve at blinding speed, while analytics and perspectives flood in daily. Too often, the sheer volume and velocity of all this information only creates strategic paralysis and inertia.
The Springboard team is dedicated to identifying the trends that matter to the Home and Housewares marketplace, providing truly actionable insights to our clients, and to the industry at large.
The Springboard Blog, as well as regular industry webinars and presentations will keep your team informed with relevant and exclusive content from myriad trusted, reliable, and influential sources
Focus & Forecast
At Springboard, we take the time to listen and then provide focused, actionable insights that are relevant to your business.
We deliver insights curated to move you forward with the intel you need to navigate important shifts in:
- Harmonized Retail Experience
- Social Media & Influence
- Consumer Mindset & Aspiration
- Consumer Spending & Lifestyle
- International Trade Shows & Markets
- Home Style & Design
Data-driven, actionable perspectives reveal the social and economic forces driving today’s consumers, their shifting needs, expectations, and aspirations. Our ongoing generational updates keep you in step with crucial information on the shifting perspectives and economic influence of each.
Consumer & Lifestyle Insights
Style & Design Trends
Directional trend guidance focused on key trends in style and design. Major trend themes are identified and presented in lifestyle with recommended color palettes, and directional product categories, patterns, materials, form, and function.
To find out how Springboard Futures can move your business through the Now to the Next, contact email@example.com or call 802-4-FUTURE (802-438-8873) to set up a consultation.
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