Cool Christmas

by | Jul 20, 2021 | Blog, Trend

Anyone who attended my Holiday-season webinars in the past two last years may remember that I emphasized the rise of green for Christmas. The big winner in this color family was mid-tone eucalyptus, a shade that has now been fully embraced.

Fast forward to 2021, and the market is ready for the next evolution of the color story. In the updated scenario, eucalyptus continues, but it does not headline. Instead, it anchors a short palette that also includes somewhat-darker sage, saturated teal and peacock.

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Michelle Lamb
Michelle Lamb

Michelle Lamb is co-founder and chairman of Minneapolis-based Marketing Directions, Inc. Established in 1987, Marketing Directions specializes in home furnishings color and trend forecasting, working extensively with clients to provide individual direction and color specification. A sampling of past and present clients includes Pier 1 Imports, ACCO, Hunter Douglas, Target Stores, Home Depot, Walmart, Gerber Baby Products, Tarkett, Hunter Fan, 3M, EK Success, Jo-Ann Stores and Petmate.

Marketing Directions publishes The Trend Curve™. Michelle Lamb is the Editorial Director of this trade newsletter which forecasts trends in color, pattern and design for manufacturers, interior designers and retailers. She also creates The Trend Curve Colors™ color-and-trend forecasts for everyday décor, spring/summer, fall and Christmas. The Trend Album™ series of European trend reports provides extensive trend insights from her travels to industry major trade fairs. Her blog is in its tenth year.

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