Red or Green, Not Red and Green

by | Mar 18, 2020 | Trend

From International Color & Trend Authority, Michelle Lamb

When it comes to Christmas, conventional wisdom holds that the most salable color story is red and green. I’m here to tell you that while this may be absolutely true for core products—the bestsellers you repeat with success year-after-year—nothing could be further from the truth when it comes to trend.

While it’s more than advisable to bring red into your trend assortment (the 20 – 35% of your offering that you should be reserving for newness and risk), and I’m actually quite bullish about the future of green, I don’t advise that you use these two colors together.

 

Michelle Lamb
Michelle Lamb

Michelle Lamb is co-founder and chairman of Minneapolis-based Marketing Directions, Inc. Established in 1987, Marketing Directions specializes in home furnishings color and trend forecasting, working extensively with clients to provide individual direction and color specification. A sampling of past and present clients includes Pier 1 Imports, ACCO, Hunter Douglas, Target Stores, Home Depot, Walmart, Gerber Baby Products, Tarkett, Hunter Fan, 3M, EK Success, Jo-Ann Stores and Petmate.

Marketing Directions publishes The Trend Curve™. Michelle Lamb is the Editorial Director of this trade newsletter which forecasts trends in color, pattern and design for manufacturers, interior designers and retailers. She also creates The Trend Curve Colors™ color-and-trend forecasts for everyday décor, spring/summer, fall and Christmas. The Trend Album™ series of European trend reports provides extensive trend insights from her travels to industry major trade fairs. Her blog is in its tenth year.

The Trend Curve

Download the

2020 Home Style Compass Report

It’s the Kitchen, Stupid

We’ve all seen how the home furnishings business has found itself in the sweet spot these days....

Gift & Home In the New Abnormal – Presented by Warren Shoulberg

Nobody ever said it was going to be easy…but nobody said it would this hard either. In this...

Show Me The Show- Insights From Warren Shoulberg

We know the whole business of trade shows and industry market events has taken a huge hit during...
Tweet
Share
Pin