Join the authors of the IHA Market Watch 2020 Report, (NPD, Springboard Futures, and The IHA) as they take us through each lifestyle trend from the report. Whether you haven’t had a chance to catch any particular episode in real time, or were able to attend and want to re-watch, we have the replay right here for you!
Session 5: RESPONSIBILITY
From climate change to local environmental issues, consumers are demanding responsible actions from major stakeholders. The younger generations are leading the charge and are paying close attention. Simply put, companies must offer more than a good product at a good price. The value equation is shifting, and responsibility is a major component. Join the authors of IHA’s 2020 Market Watch Report for a discussion of this trend and implications for product and retail strategy, including how it has evolved over the last three months.
Melissa is the Content Curator for Springboard Futures. She is also a freelance interior stylist, stager, professional organizer, and creative solutions manager on both East and West Coasts with a dual degree in Interior Design and Home Products Development from The Fashion Institute of Technology, SUNY.