Join the authors of the IHA Market Watch 2020 Report, (NPD, Springboard Futures, and The IHA) as they take us through each lifestyle trend from the report. Whether you haven’t had a chance to catch any particular episode in real time, or were able to attend and want to re-watch, we have the replay right here for you!
Session 3: EXPERIENCE
The ability to share one’s own experience and learn from others’ experiences continues to increase with the proliferation of social media. Shoppers can now more than ever be specific on their needs and seek offerings uniquely tailored to their lives. Tangible products are no longer the sole driver of a purchase. Shoppers are seeking an experience when they trial, purchase and use a product. In addition, they want to impress their friends. Join the authors of IHA’s 2020 Market Watch Report for a discussion of this trend and implications for product and retail strategy, including how it has evolved over the last three months.
Melissa is the Content Curator for Springboard Futures. She is also a freelance interior stylist, stager, professional organizer, and creative solutions manager on both East and West Coasts with a dual degree in Interior Design and Home Products Development from The Fashion Institute of Technology, SUNY.