If you’ve been glued to your television set, watching endless Zoom sessions and perusing email as if it were the Magna Carta, there’s one word that keeps popping up no matter the medium.
It’s “home” and it is everywhere. When that over-used cliché – “We’re all in this together” – shows up, what they really mean to say is we’re all in this separately…but in the same place: home.
With all this attention to our homes, this is the moment the home furnishings industry has been waiting for since…well, since the invention of the credenza. If people aren’t going to buy things for their homes now, they never will.
Think about it: all those millennials and new gen types who have been loving going out to restaurants, traveling to exotic places, experiencing experiences and generally staying away from buying “stuff” now suddenly have different priorities entirely. They’ve spent the better part of the past two to three months in their apartments, condos and houses and my guess is that they generally have not liked what they’ve seen.
So, there’s going to be a massive push to do something about it. Look for decorative products like new bedding, dec pillows and maybe some fresh pictures for the wall since people will want a nice looking place to hang out in. There’s going to be kitchen appliances, gadgets and maybe even new dishes since so many more meals will be happening at home. And there’s going to be a surge in outdoor goods like patio furniture, BBQ grills, candles and melamine tabletop since nobody will be doing much traveling to those exotic lands for the immediate future.
The home furnishings industry has finally gotten what it wants. It no doubt doesn’t like the way it happened but here it is.
Don’t blow it.
Award-winning Journalist & Consultant for the retailing and home furnishings industries with extensive business media experience in both fields.