Springboard Futures Founder, Tom Mirabile, was sought out for commentary on the “inevitable” bankruptcy filing of Neiman Marcus on May 7th. Citing the increasingly distracted and disloyal consumer, Mirabile holds the company’s ethos in comparison with marketplace realities in an analysis that highlights the importance of brand evolution and the ongoing hunt for relevance all retailers must face.
Neiman Marcus Bankruptcy: Debt And Coronavirus Aren’t The Only Things To Blame
Tom Mirabile, founder of Springboard Futures trend consulting firm and who worked for nine years with Neiman Marcus in the 1980s and 1990s, agrees that Neiman Marcus took its eye off the ball digitally.
“In the last decade, new realities, like channel expansion and the luxury consumers’ unexpected comfort level with digital retail, have eroded the value of personalized service and expertise which was an unwavering focus for Neiman Marcus,” he says.