A Crisis of Context: Neiman Marcus Files for Bankruptcy

by | May 8, 2020 | Blog

Long before ‘Influencers’ influenced tens of thousands for weeks, Neiman Marcus influenced millions for decades. And before retail assortments were being ‘curated’ by analysts incapable of curating a roll of LifeSavers, Neiman Marcus merchants were curating collections that had us stealing catalogs from each other’s desks and mailboxes. Senior Contributor, Pam Danziger at Forbes.com invited our very own Founder, Tom Mirabile to offer his input for this article which holds a lesson for every channel and retailer.

 

Neiman Marcus Bankruptcy: Debt And Coronavirus Aren’t The Only Things To Blame

 

Tom Mirabile, founder of Springboard Futures trend consulting firm and who worked for nine years with Neiman Marcus in the 1980s and 1990s, agrees that Neiman Marcus took its eye off the ball digitally.

 

“In the last decade, new realities, like channel expansion and the luxury consumers’ unexpected comfort level with digital retail, have eroded the value of personalized service and expertise which was an unwavering focus for Neiman Marcus,” he says.

Right now, the industry needs trends to help inform development and assortments to move forward. Springboard Futures is here for this guidance. Want to discuss options? View our scope of services and give us a call at 802-4-FUTURE (802-438-8873) to schedule your FREE consultation today.
Springboard Futures
Springboard Futures

Springboard is a new Trend Services firm, focused on Home Style and Consumer Trend Insights. 

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