Long before ‘Influencers’ influenced tens of thousands for weeks, Neiman Marcus influenced millions for decades. And before retail assortments were being ‘curated’ by analysts incapable of curating a roll of LifeSavers, Neiman Marcus merchants were curating collections that had us stealing catalogs from each other’s desks and mailboxes. Senior Contributor, Pam Danziger at Forbes.com invited our very own Founder, Tom Mirabile to offer his input for this article which holds a lesson for every channel and retailer.
Neiman Marcus Bankruptcy: Debt And Coronavirus Aren’t The Only Things To Blame
Tom Mirabile, founder of Springboard Futures trend consulting firm and who worked for nine years with Neiman Marcus in the 1980s and 1990s, agrees that Neiman Marcus took its eye off the ball digitally.
“In the last decade, new realities, like channel expansion and the luxury consumers’ unexpected comfort level with digital retail, have eroded the value of personalized service and expertise which was an unwavering focus for Neiman Marcus,” he says.
Springboard is a Trend Services Firm, Focused on Style Trend Forecasting and Consumer Lifestyle Insights in the Home Industry.