Letters to Santa is a sweet, child-like Christmas theme that The Trend Curve highlighted last in our 2012 color-and-trend forecast, ‘Tis The Season. For 2022, it is making a comeback. In fact, at Christmasworld in Frankfurt and at the Atlanta Gift Market, this theme was just emerging (we posted about it on The Trend Curve’s Instagram in January).
What distinguishes the 2022 version from the look in 2012? Two elements separate them as much as the years in between:
Words vs. Postmarks
North Pole vs. Paris
Discover images and more of the 2022 version of the Letters to Santa trend over on The Trend Curve
Michelle Lamb is co-founder and chairman of Minneapolis-based Marketing Directions, Inc. Established in 1987, Marketing Directions specializes in home furnishings color and trend forecasting, working extensively with clients to provide individual direction and color specification. A sampling of past and present clients includes Pier 1 Imports, ACCO, Hunter Douglas, Target Stores, Home Depot, Walmart, Gerber Baby Products, Tarkett, Hunter Fan, 3M, EK Success, Jo-Ann Stores and Petmate.
Marketing Directions publishes The Trend Curve™. Michelle Lamb is the Editorial Director of this trade newsletter which forecasts trends in color, pattern and design for manufacturers, interior designers and retailers. She also creates The Trend Curve Colors™ color-and-trend forecasts for everyday décor, spring/summer, fall and Christmas. The Trend Album™ series of European trend reports provides extensive trend insights from her travels to industry major trade fairs. Her blog is in its tenth year.