From trailblazing trend expert, Leigh Ann Schwarzkopf
Consider the lowly vending machine. Once nothing much more than a modest, self-service supplier of cigarettes, candy and soda pop, this iconic form of retail is getting new life.
Developed in the late 1800s, vending was a common method of delivering stamps, postcards and writing paper in England. The version shown here, made by Harper in England and owned by a lucky friend dispenses cigarettes and has a barometer to help predict the weather.
We’re all familiar with Coke machines—what better way to get an ice-cold beverage on demand? Remember RedBox, where you can get DVDs to watch at home and how revolutionary that was before streaming became widespread? But, in the past few years the concept of vending has turned in new and unexpected directions. Most updated versions not only have a much larger footprints than vending machines in the past, but they also carry a much wider assortment of products.
How can a vending machine transform delivery of your products?
Leigh Ann, the co-founder of Project Partners Network, is honored to work with some of the world’s largest corporations as a consultant or fractional/interim licensing executive.
As a trailblazing trend expert, she ransacks the globe for Fortune 50 to midsize clients as their informed outsider looking for unexpected, innovative and inspired opportunities to promote differentiation and business growth.
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