Halloween Trend: Gold Metallic

by | Mar 22, 2020 | Trend

From International Color & Trend Authority, Michelle Lamb

Move over, orange! There’s a new player in town for Halloween. Gold metallic is one of the freshest emerging color trends for October 31.

The idea of swapping orange for gold in your Halloween mix may seem odd at first. After all, Halloween is casual and fun, while gold is considered as a standard-bearer of luxury and tradition. In the past, the market perceived gold to be too serious for a holiday focused on costumes and candy. But today, casual and traditional elements are being freely mixed. As a result, these barriers to gold are no longer viewed as insurmountable, let alone valid.

More on why you should embrace gold over on The Trend Curve

Michelle Lamb
Michelle Lamb

Michelle Lamb is co-founder and chairman of Minneapolis-based Marketing Directions, Inc. Established in 1987, Marketing Directions specializes in home furnishings color and trend forecasting, working extensively with clients to provide individual direction and color specification. A sampling of past and present clients includes Pier 1 Imports, ACCO, Hunter Douglas, Target Stores, Home Depot, Walmart, Gerber Baby Products, Tarkett, Hunter Fan, 3M, EK Success, Jo-Ann Stores and Petmate.

Marketing Directions publishes The Trend Curve™. Michelle Lamb is the Editorial Director of this trade newsletter which forecasts trends in color, pattern and design for manufacturers, interior designers and retailers. She also creates The Trend Curve Colors™ color-and-trend forecasts for everyday décor, spring/summer, fall and Christmas. The Trend Album™ series of European trend reports provides extensive trend insights from her travels to industry major trade fairs. Her blog is in its tenth year.

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